Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.
The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.
Competitive Strengths:
- Large & Diverse Product Portfolio.
- Established relationships with institutional customers.
- Quality Assurance and Control.
- Experienced Promoter and skilled workforce.
Company Promoters:
Lejas Desai is the company’s promoter.
Company Financials:
| Particulars | For the year/period ended (Rs in Lakhs) | |
|---|---|---|
| 30-Sep-21 | 31-Mar-21 | |
| Total Assets | 2,279.36 | 1,651.16 |
| Total Revenue | 3,006.79 | 2,618.52 |
| Profit After Tax | 312.36 | 18.37 |
Objects of the Issue:
The net proceeds of the Offer are proposed to be utilized in the following manner:
- Meeting incremental working capital requirements.
- General corporate purposes.
- Issue-related expenses.
Sunrise Efficient Marketing IPO Details
| IPO Opening Date | Mar 30, 2022 |
| IPO Closing Date | Apr 5, 2022 |
| Issue Type | Fixed Price Issue IPO |
| Face Value | ₹10 per equity share |
| IPO Price | ₹121 per equity share |
| Market Lot | 1000 Shares |
| Min Order Quantity | 1000 Shares |
| Listing At | BSE SME |
| Issue Size | 1,380,000 Eq Shares of ₹10 (aggregating up to ₹16.70 Cr) |
| Fresh Issue | 1,380,000 Eq Shares of ₹10 (aggregating up to ₹16.70 Cr) |
| Retail Shares Offered | 50% of the net offer |
| NII (HNI) Shares Offered | 50% of the net offer |
Sunrise Efficient Marketing IPO Tentative Timetable
The Sunrise Efficient Marketing IPO open date is Mar 30, 2022, and the close date is Apr 5, 2022. The issue may list on Apr 13, 2022.
| IPO Open Date | Mar 30, 2022 |
| IPO Close Date | Apr 5, 2022 |
| Basis of Allotment Date | Apr 8, 2022 |
| Initiation of Refunds | Apr 11, 2022 |
| Credit of Shares to Demat Account | Apr 12, 2022 |
| IPO Listing Date | Apr 13, 2022 |
Sunrise Efficient Marketing IPO Lot Size
The Sunrise Efficient Marketing IPO market lot size is 1000 shares. A retail-individual investor can apply for up to 1 lots (1000 shares or ₹121,000).
| Application | Lots | Shares | Amount (Cut-off) |
|---|---|---|---|
| Minimum | 1 | 1000 | ₹121,000 |
| Maximum | 1 | 1000 | ₹121,000 |
Sunrise Efficient Marketing IPO Promoter Holding
| Pre Issue Share Holding | 99.99% |
| Post Issue Share Holding | 72.40% |
Sunrise Efficient Marketing IPO Review
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Sunrise Efficient Marketing IPO Subscription Status (Bidding Detail)
The Sunrise Efficient Marketing IPO is subscribed 0.90 times on Apr 4, 2022 12:14:00 PM. The public issue subscribed 0.61 times in the retail category, times in the QIB category, and 1.19 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) |
|---|---|
| NII | 1.19 |
| Retail | 0.61 |
| Total | 0.90 |
Company Contact Information
Sunrise Efficient Marketing Limited
Sub Plot No. 2, block B,
Akash Bhumi Complex,
Village Surat, 394221
Phone: +91 99250 43408
Email: lejas@sunriseefficientmarketing.net
Website: https://sunriseefficientmarketing.com/