Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name “Senco Gold & Diamonds”.
Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.
With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.
Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the ‘upwardly mobile’ of India by building brands focused on jewelry of smaller average ticket size. The company’s D’Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.
Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D’Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.
The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.
Senco Gold IPO Details
| IPO Date | Jul 4, 2023 to Jul 6, 2023 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price | ₹301 to ₹317 per share |
| Lot Size | 47 Shares |
| Total Issue Size | [.] shares (aggregating up to ₹405.00 Cr) |
| Fresh Issue | [.] shares (aggregating up to ₹270.00 Cr) |
| Offer for Sale | [.] shares of ₹10 (aggregating up to ₹135.00 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 69,145,806 |
Senco Gold IPO Reservation
| Anchor Investor Shares Offered | 3,832,807 (30.00%) |
| QIB Shares Offered | 2,555,203 (20.00%) |
| NII (HNI) Shares Offered | 1,916,404 (15.00%) |
| Retail Shares Offered | 4,471,609 (35.00%) |
| Total Shares Offered | 12,776,023 (100%) |
Senco Gold IPO Anchor Investors Details
Senco Gold IPO Anchor Investors list
| Bid Date | Jul 3, 2023 |
| Shares Offered | 3,832,807 |
| Anchor Portion Size (In Cr.) | 121.50 |
| Anchor lock-in period end date for 50% shares (30 Days) | Aug 23, 2023 |
| Anchor lock-in period end date for remaining shares (90 Days) | Nov 21, 2023 |
Senco Gold IPO Timetable (Tentative)
Senco Gold IPO opens on Jul 4, 2023, and closes on Jul 6, 2023.
| Event | Tentative Date |
|---|---|
| Opening Date | Tuesday, 4 July 2023 |
| Closing Date | Thursday, 6 July 2023 |
| Basis of Allotment | Tuesday, 11 July 2023 |
| Initiation of Refunds | Wednesday, 12 July 2023 |
| Credit of Shares to Demat | Thursday, 13 July 2023 |
| Listing Date | Friday, 14 July 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on Jul 6, 2023 |
Senco Gold IPO Lot Size
The Senco Gold IPO lot size is 47 shares.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 47 | ₹14,899 |
| Retail (Max) | 13 | 611 | ₹193,687 |
| S-HNI (Min) | 14 | 658 | ₹208,586 |
| S-HNI (Max) | 67 | 3,149 | ₹998,233 |
| B-HNI (Min) | 68 | 3,196 | ₹1,013,132 |
| Lot Size Calculator |
Senco Gold IPO Promoter Holding
Mr. Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust, and Om Gaan Ganpataye Bajrangbali Trust are the company promoters.
| Pre Issue Share Holding | 76.92% |
| Post Issue Share Holding | 68.48% |
Company Financials
| Period Ended | Total Assets | Total Revenue | Profit After Tax | Net Worth | Reserves and Surplus | Total Borrowing |
|---|---|---|---|---|---|---|
| 31-Mar-21 | 1,559.30 | 2,674.92 | 61.48 | 602.51 | 536.53 | 532.44 |
| 31-Mar-22 | 2,100.19 | 3,547.41 | 129.10 | 725.77 | 659.46 | 862.97 |
| 31-Mar-23 | 2,905.32 | 4,108.54 | 158.48 | 944.97 | 876.27 | 1,177.17 |
| Amount in ₹ Crore |
Key Performance Indicator
| KPI | Values |
|---|---|
| P/E (x) | 15.53 |
| Market Cap (₹ Cr.) | 2462 |
| ROE | 18.9% |
| ROCE | 14.2% |
| Debt/Equity | 1.25 |
| EPS (Rs) | 22.93 |
| RoNW | 18.96% |
Check Senco Gold IPO Peer Comparison here.
Objects of the Issue
The company intends to utilize the net proceeds from the issue towards the funding of the following objects:
- Funding working capital requirements of the company, and
- General corporate purposes.
Senco Gold IPO Review (Apply)
[Dilip Davda] The company is operating in a highly competitive, fragmented and regulated business. However, its most comprehensive range of product portfolio keeps them in a leading position and that is expressed in its last three fiscal’s performances. Investors may consider an investment with a medium to long-term perspective in this reasonably priced issue. Read detail review…
Senco Gold IPO Subscription Status (Bidding Detail)
The Senco Gold IPO is subscribed 77.25 times on Jul 6, 2023 7:02:00 PM. The public issue subscribed 16.28 times in the retail category, 190.56 times in the QIB category, and 68.44 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) |
|---|---|
| QIB | 190.56 |
| NII | 68.44 |
| bNII (bids above ₹10L) | 72.05 |
| sNII (bids below ₹10L) | 61.23 |
| Retail | 16.28 |
| Total | 77.25 |
Total Application : 1,426,741 (15.00 times)
Senco Gold IPO Prospectus
Company Contact Information
Senco Gold Limited
Diamond Prestige, 41A,
A.J.C. Bose Road, 10th floor,
Unit no. 1001, Kolkata – 700 017
Phone: +91 33 4021 5000
Email: corporate@sencogold.co.in
Website: https://sencogoldanddiamonds.com/
Senco Gold IPO Registrar
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: sencagold.ipo@kfintech.com
Website: https://ris.kfintech.com/ipostatus/