Purple United Sales IPO is a book built issue of Rs 32.81 crores. The issue is entirely a fresh issue of 26.04 lakh shares.
Purple United Sales IPO opens for subscription on December 11, 2024 and closes on December 13, 2024. The allotment for the Purple United Sales IPO is expected to be finalized on Monday, December 16, 2024. Purple United Sales IPO will list on NSE SME with tentative listing date fixed as Wednesday, December 18, 2024.
Purple United Sales IPO price band is set at ₹121 to ₹126 per share. The minimum lot size for an application is 1000 Shares. The minimum amount of investment required by retail investors is ₹126,000. The minimum lot size investment for HNI is 2 lots (2,000 shares) amounting to ₹252,000.
Expert Global Consultants Private Limited is the book running lead manager of the Purple United Sales IPO, while Kfin Technologies Limited is the registrar for the issue.
Refer to Purple United Sales IPO DRHP for detailed information.
Purple United Sales IPO Details
| IPO Date | December 11, 2024 to December 13, 2024 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price Band | ₹121 to ₹126 per share |
| Lot Size | 1000 Shares |
| Total Issue Size | 2,604,000 shares (aggregating up to ₹32.81 Cr) |
| Fresh Issue | 2,604,000 shares (aggregating up to ₹32.81 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| Share holding pre issue | 7,005,800 |
| Share holding post issue | 9,609,800 |
| Market Maker portion | 131,000 shares |
Purple United Sales IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not more than 50% of the Net Issue |
| Retail Shares Offered | Not less than 35% of the Net Issue |
| NII (HNI) Shares Offered | Not less than 15% of the Net Issue |
Purple United Sales IPO Timeline (Tentative Schedule)
Purple United Sales IPO opens on December 11, 2024, and closes on December 13, 2024.
| IPO Open Date | Wednesday, December 11, 2024 |
| IPO Close Date | Friday, December 13, 2024 |
| Basis of Allotment | Monday, December 16, 2024 |
| Initiation of Refunds | Tuesday, December 17, 2024 |
| Credit of Shares to Demat | Tuesday, December 17, 2024 |
| Listing Date | Wednesday, December 18, 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on December 13, 2024 |
Purple United Sales IPO Lot Size
Investors can bid for a minimum of 1000 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1000 | ₹126,000 |
| Retail (Max) | 1 | 1000 | ₹126,000 |
| HNI (Min) | 2 | 2,000 | ₹252,000 |
| Lot Size Calculator | |||
Purple United Sales IPO Promoter Holding
MR. Jatinder Dev Seth, MRS. Bhawana Seth, Innovation Mobile, Web Technologies Private Limited, Manish Dev Seth and Monica Seth are the Promoters of the Company.
| Share Holding Pre Issue | 87.54% |
| Share Holding Post Issue |
About Purple United Sales Limited
Incorporated in 2014, Purple United is a fashion brand that offers clothing, shoes, and accessories for children of all ages.
The company’s flagship line, “Purple United Kids“, accompanies children up to the age of 14 and offers laboratory-tested products made of high-quality materials in bright colours and designs for every occasion. The company designs, develops, sources, markets and distributes clothing and footwear for infants (0 to 1 year), toddlers (2 to 6 years) and older children (7 to 14 years). The company offers a wide range of accessories and hardware, such as strollers.
The company operates mainly in India, with 17 exclusive stores (called EBOs) in 5 states and 10 cities in India and 20 shop-in-shop locations in popular retail chains. Purple United Kids products are also available online through their website, mobile app, and big e-commerce platforms like Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJJIO, and more. Additionally, the company works with 44 retailers across the country.
The company’s product range includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flipflops, sandals, caps, tote bags, socks and strollers among others.
As of June 30, 2024, the company had 161 employees, all of whom were employed on a full-time basis.
Its competitive strengths:
- Well positioned to capitalise on the fast growing children’s products market.
- Extensive product portfolio with quality products that offer a solid value proposition
- Strong backend with design capabilities, strong focus on the 3Fs (fun, fashion and functionality) and control over distribution channels.
- Experienced promoter and management team
- Strong financial performance
Purple United Sales Limited Financial Information (Restated)
Purple United Sales Limited’s revenue increased by 64.12% and profit after tax (PAT) rose by 222.7% between the financial year ending with March 31, 2024 and March 31, 2023.
| Period Ended | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 |
| Assets | 4,913.96 | 3,250.92 | 2,278.96 |
| Revenue | 4,219.59 | 2,571.10 | 1,656.19 |
| Profit After Tax | 481.54 | 149.22 | 177.16 |
| Net Worth | 1,733.64 | 1,036.58 | 617.59 |
| Reserves and Surplus | 1,070.34 | 428.50 | 63.77 |
| Total Borrowing | 2,562.80 | 1,187.42 | 1,105.76 |
| Amount in ₹ Lakhs | |||
Key Performance Indicator
The market capitalization of Purple United Sales IPO is Rs 121.08 Cr.
KPI as of March 31, 2024.
| KPI | Values |
|---|---|
| ROCE | 19.35% |
| Debt/Equity | 1.48 |
| RoNW | 27.78% |
| P/BV | 4.82 |
| PAT Margin (%) | 11.26 |
Check Purple United Sales IPO Peer Comparison here.
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 6.87 | 5.01 |
| P/E (x) | 18.33 | 25.15 |
Note:
- The Pre IPO EPS is calculated based on Pre issue shareholding as on date of RHP and the latest FY earnings as of March 31, 2024 that is available in RHP.
- The Post Issue EPS is calculated based on the Post issue shareholding and annualized FY earnings of March 31, 2024 that is available in RHP.
Objects of the Issue (Purple United Sales IPO Objectives)
The Company intend to utilize the Net Proceeds of the Issue to meet the following objects:
- Expenditure for opening new stores
- Working capital requirements;
- General corporate purposes
Purple United Sales IPO Prospectus
Purple United Sales Limited Contact Details
Purple United Sales Limited
Khasra No. 55/14 & 55/15,
Near Rani Khera Road,
Mundka, West Delhi, New Delhi, Delhi, India, 11004
Phone: +91 9667792635
Email: jdseth@purpleuni
Website: https://purpleunited.in/
Purple United Sales IPO Registrar
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: pusl.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/