Incorporated in 2006, Pramara Promotions Limited is a promotional marketing agency. The company is engaged in the business of ideation, conceptualization, designing manufacturing and marketing of promotional products and gift items for clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media and others.
The company offers services such as Cross Promotions, Loyalty and rewards, Corporate Gifting, Toy Retail, Sweepstakes promotions and more. The company also manufacture the products under an OEM arrangement, where& the company manufactures products such as water bottles, pens, etc. which are branded with the company’s logo or design and used as promotional merchandise.
Pramara has designed and manufactured around 5000 products. The company has also expanded its product offerings by launching the brands “Toyworks” and;”Tribeyoung”.
Pramara undertake a part of the manufacturing activities through its third-party manufacturing partner. As of July 31, 2023, the company’s overall staff strength is 83 employees.
Competitive Strength:
- Established track record.
- Strong product designing and development capabilities backed by technical expertise.
- Cost-efficient operating structure.
- Experienced Promoter and Management team.
- Established strong relationships with our customers.
- High-quality control and production standards.
Pramara Promotions IPO Details
Pramara Promotions IPO is a Fixed Price Issue. The IPO total issue size is Rs 15.27 Cr. The Pramara Promotions IPO price is ₹63 per share. The IPO will list on NSE SME.
| IPO Date | September 1, 2023 to September 5, 2023 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price | ₹63 per share |
| Lot Size | 2000 Shares |
| Total Issue Size | 2,424,000 shares (aggregating up to ₹15.27 Cr) |
| Fresh Issue | 2,424,000 shares (aggregating up to ₹15.27 Cr) |
| Issue Type | Fixed Price Issue IPO |
| Listing At | NSE SME |
| Share holding pre issue | 6,611,000 |
| Share holding post issue | 9,035,000 |
| Market Maker portion | 124,000 shares Pure Broking |
Pramara Promotions IPO Reservation
Pramara Promotions IPO a total of 2,424,000 shares are offered. RII: 1,150,000 (47.44%), NII: 1,150,000 (47.44%).
| Anchor Investor Shares Offered | – |
| Market Maker Shares Offered | 124,000 (5.12%) |
| Other Shares Offered | 1,150,000 (47.44%) |
| Retail Shares Offered | 1,150,000 (47.44%) |
| Total Shares Offered | 2,424,000 (100%) |
Pramara Promotions IPO Timetable (Tentative)
Pramara Promotions IPO opens on September 1, 2023, and closes on September 5, 2023.
| IPO Open Date | Friday, September 1, 2023 |
| IPO Close Date | Tuesday, September 5, 2023 |
| Basis of Allotment | Friday, September 8, 2023 |
| Initiation of Refunds | Monday, September 11, 2023 |
| Credit of Shares to Demat | Tuesday, September 12, 2023 |
| Listing Date | Wednesday, September 13, 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on September 5, 2023 |
Pramara Promotions IPO Lot Size
The minimum lot size of this Pramara Promotions IPO is 2000 shares required is ₹126,000.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 2000 | ₹126,000 |
| Retail (Max) | 1 | 2000 | ₹126,000 |
| HNI (Min) | 2 | 4,000 | ₹252,000 |
| Lot Size Calculator |
Pramara Promotions IPO Promoter Holding
Rohit Lamba and Sheetal Lamba are the company promoters.
| Pre Issue Share Holding | 95.41% |
| Post Issue Share Holding | 69.81% |
Company Financials
| Period Ended | 31 Mar 2021 | 31 Mar 2022 | 31 Mar 2023 |
| Assets | 4,922.67 | 6,194.55 | 6,139.22 |
| Revenue | 4,096.01 | 4,942.70 | 5,119.11 |
| Profit After Tax | 33.18 | 134.57 | 222.59 |
| Net Worth | 1,235.43 | 1,373.96 | 1,596.50 |
| Reserves and Surplus | 1,115.23 | 1,253.76 | 944.19 |
| Total Borrowing | 3,033.12 | 3,134.34 | 3,330.78 |
Amount in ₹ Lakhs
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 13.87% |
| ROCE | 15.20% |
| EPS (Rs) | 3.37 |
| RoNW | 13.87 |
Check Pramara Promotions IPO Peer Comparison here.
Objects of the Issue
The company proposes to utilize the Net Proceeds from the Issue towards the following objects:
1. Funding our working capital requirements; and
2. General corporate purposes
Pramara Promotions IPO Review (May apply)
[Dilip Davda] The company is engaged in providing all services under one roof for gift items and promotional products. It has posted steady growth in its top and bottom lines for the reported periods. Based on FY23 earnings, the issue appears fully priced. Well-informed investors may consider parking funds for medium to long-term rewards. Read detail review…
Pramara Promotions IPO Subscription Status (Bidding Detail)
The Pramara Promotions IPO is subscribed 1.11 times on Sep 4, 2023 1:19:00 PM. The public issue subscribed 2.12 times in the retail category, [.] times in the QIB category, and 0.10 times in the NII category. Check Day by Day Subscription Details (Live Status) Reload Subscription
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| NII* | 0.10 | 11,50,000 | 1,20,000 |
| Retail | 2.12 | 11,50,000 | 24,40,000 |
| Total | 1.11 | 23,00,000 | 25,60,000 |
Total Application : 1,220 (2.12 times)
*Market Maker portion is not included to NII/HNI.
Pramara Promotions IPO Prospectus
Company Contact Information
Pramara Promotions Limited
A – 208, Boomerang Equity Bussi Park,
CTS No. 4 ETC Chandivali Farm Road,
Sakinaka, Andheri East, Mumbai – 400072
Phone:
Email: investor@pramara.com
Website: http://www.pramara.com/
Pramara Promotions IPO Registrar
Bigshare Services Pvt Ltd
Phone: +91-22-6263 8200
Email: ipo@bigshareonline.com
Website: https://ipo.bigshareonline.com/ipo_status.html