Kalyan Jewellers India Limited IPO

Kalyan Jewellers India Limited:

March 31, 2020 according to the Technopak Report.

* Company was established by their founder and one of the Promoters Mr.T.S Kalyanaraman,who has over

45 years of retail experience, of which over 25 years is in the jewellery industry. They started jewellery

business in 1993 with a single showroom in Thrissur, Kerala. Company is supported by an experienced board

of directors which consists of eminent personalities from varied fields such as banking and finance, retail,

marketing and regulatory bodies and includes former CEO of Shoppers stop, former CEO of L&K Saatchi &

Saatchi, the former deputy Governor of RBI, as well as former leaders of well-reputed banking institutions

such as Catholic Syrian bank,Indian Overseas bank and State Bank of Travancore. Furthermore, their

shareholders include Highdell, belonging to the Warburg Pincus group.

* Company has expanded to become a pan-India jewellery company, with 107 showrooms located across 21

states and union territories in India, and also have an international presence with 30 showrooms located in

the Middle East as of December 31,2020. They also sell jewellery through its online platform at

www.candere.com.

* Company design, manufacture and sell a wide range of gold, studded and other jewellery products across

various price points ranging from jewellery for special occasions, such as weddings, which is their highest-

selling product category, to daily-wear jewellery.

* One of their key competitive strengths is their ability to operate as a hyperlocal jewellery company. They

endeavour to cater to their customers’ unique preferences, which often vary significantly by geography and

micro market, through their local market expertise and region-specific marketing strategy and advertising

campaigns.

* The grassroots “My Kalyan” customer outreach and service centre network is another key element of their

hyperlocal strategy which enables them to be a neighbourhood jeweller and is focused on marketing and

customer engagement across urban, semi-urban and rural areas in India.