Honasa Consumer Limited IPO is a book built issue. The issue comprises of fresh issue of Rs 365.00 crore and offer for sale of 4.12 crore shares.

Honasa Consumer Limited IPO opens for subscription on October 31, 2023 and closes on November 2, 2023. The allotment for the Honasa Consumer Limited IPO is expected to be finalized on Tuesday, November 7, 2023. Honasa Consumer Limited IPO will list on BSE, NSE with tentative listing date fixed as Friday, November 10, 2023.

Honasa Consumer Limited IPO price bands are yet to be announced.

Kotak Mahindra Capital Company LimitedCitigroup Global Markets India Private LimitedJm Financial Limited and J.P. Morgan India Private Limited are the book running lead managers of the Honasa Consumer Limited IPO, while Kfin Technologies Limited is the registrar for the issue.

Refer to Honasa Consumer Limited IPO RHP for detailed information.

Honasa Consumer Limited IPO Details

IPO Date October 31, 2023 to November 2, 2023
Listing Date [10 November 2023]
Face Value ₹10 per share
Price [.] to [.] per share
Lot Size  
Total Issue Size  
Fresh Issue [.] shares
(aggregating up to ₹365.00 Cr)
Offer for Sale 41,248,162 shares of ₹10
(aggregating up to ₹[.] Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE
Share holding pre issue 310,479,227

Honasa Consumer Limited IPO Reservation

Investor Category Shares Offered
QIB Shares Offered Not less than 75% of the Net Issue
Retail Shares Offered Not more than 10% of the Net Issue
NII (HNI) Shares Offered Not more than 15% of the Net Issue

Honasa Consumer Limited IPO Timeline (Tentative Schedule)

Honasa Consumer Limited IPO opens on October 31, 2023, and closes on November 2, 2023.

IPO Open Date Tuesday, October 31, 2023
IPO Close Date Thursday, November 2, 2023
Basis of Allotment Tuesday, November 7, 2023
Initiation of Refunds Wednesday, November 8, 2023
Credit of Shares to Demat Thursday, November 9, 2023
Listing Date Friday, November 10, 2023
Cut-off time for UPI mandate confirmation 5 PM on November 2, 2023

Honasa Consumer Limited IPO Promoter Holding

The Promoters of the Company are Varun Alagh and Ghazal Alagh

Share Holding Pre Issue 37.41%
Share Holding Post Issue  

About Honasa Consumer Limited

Incorporated in 2016, Honasa Consumer Limited (HCL) provides beauty and personal care products through its digital platform.

Honasa Consumer was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India. The company has grown several consumer brands internally including Mamaearth, The Derma Co., Aqualogica, Dr. Sheth’s, and Ayuga. It has recently acquired shares in BBLUNT and the content platform Momspresso. With the support of Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is positioned to become a $1 billion company.

As of June 30, 2023, the company’s product portfolio includes baby care, face care, body care, hair care, color cosmetics, and fragrances.

The core strength of the company lies in

  1. Building Innovative products.
  2. The company has multiple distribution channels to cater to customers’ needs online and offline.

 

Honasa Consumer Limited Financial Information (Restated)

Honasa Consumer Limited’s revenue increased by 104.27% and profit after tax (PAT) dropped by -101.09% between the financial year ending with March 31, 2022 and March 31, 2021.

Period Ended 31 Mar 2022 31 Mar 2021 31 Mar 2020
Assets 1,035.01 302.64 181.01
Revenue 964.35 472.10 114.17
Profit After Tax 14.55 -1,332.21 -428.05
Net Worth 705.62 -1,765.14 -437.17
Reserves and Surplus      
Total Borrowing 3.59 1,954.00 592.76
Amount in ₹ Crore

Key Performance Indicator

KPI Values
RoNW -23.57%

Check Honasa Consumer Limited IPO Peer Comparison here.

Objects of the Issue (Honasa Consumer Limited IPO Objectives)

The company proposes to utilize the Net Proceeds towards funding the following objects:

1. Advertisement expenses towards enhancing the awareness and visibility of the company’s brands;

2. Capital expenditure to be incurred by the Company for setting up new EBOs;

3. Investment in the company’s Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons; and

4. General corporate purposes and unidentified inorganic acquisition.

Honasa Consumer Limited Contact Details

Honasa Consumer Limited
Unit No. 404, 4th Floor, City Centre,
Plot No. 05, Sector – 12,
Dwarka – South West Delhi,-110 075
Phone: +91 124 4071960
Email: compliance@mamaearth.in
Websitehttp://www.honasa.in/

Honasa Consumer Limited IPO Registrar

Kfin Technologies Limited

Phone: 04067162222, 04079611000
Email: hcl.ipo@kfintech.com
Websitehttps://kosmic.kfintech.com/ipostatus/