Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
The company’s business model:
Publisher : The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser : CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.
The company’s customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.
Company Financials
| Period Ended | Total Assets | Total Revenue | Profit After Tax | Net Worth |
|---|---|---|---|---|
| 31-Mar-19 | 1629.85 | 3870.14 | 27.49 | 170.89 |
| 31-Mar-20 | 1707.81 | 3048.04 | 7.72 | 176.33 |
| 31-Mar-21 | 1699.99 | 3016.36 | 66.29 | 220.25 |
| 31-Mar-22 | 2807.14 | 5678.12 | 151.3 | 366.7 |
| Amount in ₹ Lakhs |
Objects of the Issue
The Net Proceeds from the Fresh Issue will be utilized towards the following objects:
1. Funding the working capital requirements
2. Funding investments in new projects and general corporate purposes
3. To Meet the Offer Expenses
Cyber Media Research IPO Details
| Cyber Media Research IPO Date | Sep 27, 2022 to Sep 29, 2022 |
| Cyber Media Research IPO Face Value | ₹10 per share |
| Cyber Media Research IPO Price | ₹171 to ₹180 per share |
| Cyber Media Research IPO Lot Size | 800 Shares |
| Issue Size | 780,000 shares of ₹10 (aggregating up to ₹14.04 Cr) |
| Fresh Issue | 408,000 shares of ₹10 (aggregating up to ₹7.34 Cr) |
| Offer for Sale | 372,000 shares of ₹10 (aggregating up to ₹6.70 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| QIB Shares Offered | 50% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 35% |
| Company Promoters | Mr. Pradeep Gupta & M/s Cyber Media (India) Limited are the promoters of the company. |
Cyber Media Research IPO Timeline
Cyber Media Research IPO opens on Sep 27, 2022, and closes on Sep 29, 2022. The Cyber Media Research IPO bid date is from Sep 27, 2022 10.00 A.M. to Sep 29, 2022 5.00 P.M. The Cut-off time for UPI Mandate confirmation is 5 PM on the issue closing day.
| Event | Date |
|---|---|
| Cyber Media Research IPO Opening Date | Sep 27, 2022 |
| Cyber Media Research IPO Closing Date | Sep 29, 2022 |
| Basis of Allotment | Oct 4, 2022 |
| Initiation of Refunds | Oct 6, 2022 |
| Credit of Shares to Demat | Oct 7, 2022 |
| Cyber Media Research IPO Listing Date | Oct 10, 2022 |
Cyber Media Research IPO Lot Size
The Cyber Media Research IPO lot size is 800 shares. A retail-individual investor can apply for up to 1 lots (800 shares or ₹144,000).
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 800 | ₹144,000 |
| Retail (Max) | 1 | 800 | ₹144,000 |
Cyber Media Research IPO Promoter Holding
| Pre Issue Share Holding | 63.16% |
| Post Issue Share Holding | 41.66% |
Cyber Media Research IPO Review
The group has similar activities in its many subsidiaries. The parent company Cyber Media India is languishing with average performance and no dividends since 2008. This company (CMRSL) has priced its IPO very aggressively with super results for FY22. The sustainability of such performance going forward raises concern. A small equity base post IPO indicates longer gestation for migration to the main board. There is no harm in skipping this pricy issue. Read detail review…
Cyber Media Research IPO Prospectus
Company Contact Information
Cyber Media Research & Services Ltd
D-74, Panchsheel Enclave,
New Delhi,
110017
Phone: +91-011- 26491135
Email: enquiry@cmrsl.net
Website: https://www.cmrsl.net/
Cyber Media Research IPO Registrar
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email: cmrsl.ipo@linkintime.co.in
Website: https://linkintime.co.in/