Incorporated in 1986, Crayons Advertising Limited is an Integrated marketing and communications agency. They offer 360-degree solutions to a wide array of clients.
Established with the object and vision to provide advertising solutions, Crayons Advertising has expanded its business horizons continuously during its operations in the industry for over 36 years.
Crayons is one of the few agencies that can truly claim to be fully integrated and independent in providing marketing and communications solutions. It has provided a wide area of scope of work being offered and provided to its clients.
They offer world-class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on-ground & virtual activation capabilities, and design solutions that help clients in brand building.
Crayons Advertising Limited offers a high-end ecosystem and end-to-end ad-tech communication solutions platform. These are for advertising media services consisting of Brand Strategy, Events, Print Media, Digital Media, and Outdoor (OOH) Media services.
These services are offered under various advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels, and display of Outdoor Hoardings, etc.
Crayons Advertising IPO Details
| IPO Date | May 22, 2023 to May 25, 2023 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price | ₹62 to ₹65 per share |
| Lot Size | 2000 Shares |
| Total Issue Size | 6,430,000 shares (aggregating up to ₹41.80 Cr) |
| Fresh Issue | 6,430,000 shares (aggregating up to ₹[.] Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
Crayons Advertising IPO Reservation
| QIB Shares Offered | Not more than 50% of the Net Issue |
| NII (HNI) Shares Offered | Not less than 15% of the Net Issue |
| Retail Shares Offered | Not less than 35% of the Net Issue |
| Market Maker portion | 322,000 shares (Ss Corporate Securities) |
Crayons Advertising IPO Timetable (Tentative)
Crayons Advertising IPO opens on May 22, 2023, and closes on May 25, 2023.
| Event | Tentative Date |
|---|---|
| Opening Date | Monday, 22 May 2023 |
| Closing Date | Thursday, 25 May 2023 |
| Basis of Allotment | Tuesday, 30 May 2023 |
| Initiation of Refunds | Wednesday, 31 May 2023 |
| Credit of Shares to Demat | Thursday, 1 June 2023 |
| Listing Date | Friday, 2 June 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on May 25, 2023 |
Crayons Advertising IPO Lot Size
The Crayons Advertising IPO lot size is 2000 shares.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 2000 | ₹130,000 |
| Retail (Max) | 1 | 2000 | ₹130,000 |
| HNI (Min) | 2 | 4,000 | ₹260,000 |
| Lot Size Calculator |
Crayons Advertising IPO Promoter Holding
The promoters of the Company are Mr. Kunal Lalani, Mrs. Vimi Lalani, and M/s Vimi Investments and Finance Private Limited.
| Pre Issue Share Holding | 99.75% |
| Post Issue Share Holding | 73.50% |
Company Financials
| Period Ended | Total Assets | Total Revenue | Profit After Tax | Net Worth | Reserves and Surplus | Total Borrowing |
|---|---|---|---|---|---|---|
| 31-Mar-20 | 13,218.03 | 16,367.65 | 116.57 | 3,549.64 | 3,324.64 | 1,528.16 |
| 31-Mar-21 | 10,664.77 | 10,661.22 | 12.97 | 3,562.61 | 3,337.61 | 1,532.86 |
| 31-Mar-22 | 12,725.47 | 19,404.97 | 161.34 | 3,723.95 | 3,498.95 | 960.57 |
| 31-Dec-22 | 12,993.16 | 20,374.52 | 1,267.08 | 4,991.03 | 3,191.03 | 815.62 |
| Amount in ₹ Lakhs |
Key Performance Indicator
| KPI | Values |
|---|---|
| EPS (Rs) | 0.9 |
| RoNW (%) | 4.33 |
Check Crayons Advertising IPO Peer Comparison here.
Objects of the Issue
The Company intends to utilize the Net Fresh Issue Proceeds for the following Objects:
- Funding of working capital requirements of the Company;
- Capital expenditure on infrastructure and cutting-edge technology for expansion;
- General Corporate Expenses.
Crayons Advertising IPO Prospectus
Company Contact Information
Crayons Advertising Limited
NSIC Complex,
Maa Anandmayee Marg Okhla Industrial Estate,
Phase- III New Delhi 110020
Phone: +91 – 9654993221
Email: cs@thecrayonsnetwork.com
Website: http://www.thecrayonsnetwork.com/
Crayons Advertising IPO Registrar
Skyline Financial Services Private Ltd
Phone: 02228511022
Email: ipo@skylinerta.com
Website: https://www.skylinerta.com/