Craftsman Automation Limited IPO

Craftsman Automation Limited:

They own and operate 12 strategically located manufacturing facilities across seven cities in India. Company is a

diversified engineering company with vertically integrated manufacturing capabilities, engaged in three business

  segments, namely

        1)      Powertrain and other products for the automotive segment (“Automotive – Powertrain and Others”),

        2)      Aluminium products for the automotive segment (“Automotive – Aluminium Products”), and

        3)      Industrial and engineering products segment (“Industrial and Engineering”).

·  Company is the largest player involved in the machining of cylinder blocks and cylinder heads in the

   intermediate, medium and heavy commercial vehicles segment as well as in the construction equipment

    industry in India.

·  Company is among the top three-four component players with respect to machining of cylinder block for the

tractor segment in India. (Source: CRISIL Report). Company is also present across the entire value chain in the

Automotive-Aluminium Products segment, providing diverse products and solutions.

·  Within the Industrial and Engineering segment, they have utilized their in-house engineering and design

Capabilities and developed a diverse product portfolio across two sub-segments, namely,

     (i) the storage solutions sub-segment under which they have the complete solution for conventional/automated

storage; and   

    (ii) the high end precision products sub-segment under which they manufacture aluminium products for power

transmission, high-end precision products and undertake sub-assembly, material handling equipment such

as hoists, crane kits and industrial gears, manufacture gear and gear boxes, marine engines and accessories,

special purpose machines (“SPM”), which includes metal cutting and non-metal applications such as washing

and leak testing solutions and tool room, mould base and sheet metal.

·  Company has long term relationships with several marquee domestic and global original equipment    

   manufacturers (“OEMs”) and component manufacturers across their three business segments. Within its

Automotive – Powertrain and Others segment, their key customers include Daimler India, Tata Motors, Tata  

   Cummins, Mahindra & Mahindra, Simpson & Co. Limited, TAFE Motors and Tractors, Escorts, Ashok Leyland,

   Perkins, Mitsubishi Heavy Industries, John Deere and JCB India. Within its Automotive – Aluminium Products

segment, their key customers include Daimler India, TVS Motors, Royal Enfield, Perkins and Mahindra &

   Mahindra. Key customers within their industrial and engineering segment include Siemens and Mitsubishi Heavy  

   Industries.