Incorporated in 2005, Bright Outdoor Media Limited is engaged in the business of providing advertising services offering advertising media services consisting of Out of Home (OOH) media services.
The company’s array of service hoardings includes Transfer stickers, Railway boards, Railway panels, Promos, full train, Bus panels, Full Bus painting, Toll Naka, Mobile sign trucks, Kiosks, Traffic Booths, Cinema slides, Gantry and Vinyl.
Alongside Out-of-Home (OOH) Advertising and offering novel communication services to clients, the company also engages in offering services assuring multicultural and ethnic Outdoor Advertising campaigns that engage audiences and achieve impact, for every creative need, idea, and budget.
The client domain of Bright Outdoor mainly revolves around corporate clients operating in various business fields viz. Insurance, Financial service providers, Entertainment Industries, Construction, Jewellery, Aviation, Education, Government Organizations, etc.
The company has been included in the World Book of Records, 2022 for receiving 2000 felicitations, 5000 awards internationally and owing 1000 clients in the field of entertainment industry, corporate sector and FMCG for 33 years.
Company Financials
| Period Ended | Total Assets | Total Revenue | Profit After Tax | Net Worth | Total Borrowing |
|---|---|---|---|---|---|
| 31-Mar-20 | 10,135.25 | 7,151.29 | 171.24 | 3,349.77 | 5,185.79 |
| 31-Mar-21 | 9,702.12 | 2,494.88 | 108.22 | 3,435.19 | 4,819.56 |
| 31-Mar-22 | 9,450.58 | 5,089.71 | 259.20 | 3,679.47 | 4,082.90 |
| 30-Sep-22 | 9,273.53 | 4,518.46 | 419.69 | 4,091.65 | 2,997.04 |
| Amount in ₹ Lakhs |
Objects of the Issue
The company proposes to utilize the Net Proceeds from the Issue towards funding the following objects:
- Prepayment/repayment of certain secured borrowings availed by our Company
- Purchase of LED Hoardings
- Funding working capital requirements
- General corporate purposes.
Bright Outdoor Media IPO Details
| IPO Date | Mar 14, 2023 to Mar 17, 2023 |
| Listing Date | Mar 27, 2023 |
| Face Value | ₹10 per share |
| Price | ₹146 per share |
| Lot Size | 1000 Shares |
| Issue Size | 3,800,000 shares of ₹10 (aggregating up to ₹55.48 Cr) |
| Fresh Issue | 3,800,000 shares of ₹10 (aggregating up to ₹55.48 Cr) |
| Issue Type | Fixed Price Issue IPO |
| Listing At | BSE SME |
| P/E (x) | 24.21 |
| Market Cap (₹ Cr.) | 203.36 |
Bright Outdoor Media IPO Reservation
| NII (HNI) Shares Offered | 50% of the Net Issue |
| Retail Shares Offered | 50% of the Net Issue |
| Market Maker portion | 194,000 shares (SHRENI SHARES PRIVATE LIMITED) |
Bright Outdoor Media IPO Tentative Timetable
Bright Outdoor Media IPO opens on Mar 14, 2023, and closes on Mar 17, 2023. The Bright Outdoor Media IPO bid date is from Mar 14, 2023 10.00 A.M. to Mar 17, 2023 5.00 P.M. The Cut-off time for UPI Mandate confirmation is 5 PM on the issue closing day.
| Event | Tentative Date |
|---|---|
| Opening Date | Mar 14, 2023 |
| Closing Date | Mar 17, 2023 |
| Basis of Allotment | Mar 22, 2023 |
| Initiation of Refunds | Mar 23, 2023 |
| Credit of Shares to Demat | Mar 24, 2023 |
| Listing Date | Mar 27, 2023 |
Bright Outdoor Media IPO Lot Size
The Bright Outdoor Media IPO lot size is 1000 shares. A retail-individual investor can apply for up to 1 lots (1000 shares or ₹146,000).
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1000 | ₹146,000 |
| Retail (Max) | 1 | 1000 | ₹146,000 |
| HNI (Min) | 2 | 2,000 | ₹292,000 |
Bright Outdoor Media IPO Promoter Holding
Yogesh Jiwanlal Lakhani and Jagruti Yogesh Lakhani are the Promoters of the Company.
| Pre Issue Share Holding | 99.99% |
| Post Issue Share Holding | 72.72% |
Bright Outdoor Media IPO Review
BOML is in the business of OOH and other modes of advertising. After posting an average performance till FY22, it posted boosted profits for H1 of FY23 that raise eyebrows and concern over its sustainability. Based on the super earnings of FY23, the issue is aggressively priced. There is no harm in skipping this “High-Risk / Low-Return” pricey bet. Read detail review…
Bright Outdoor Media IPO Subscription Status (Bidding Detail)
The Bright Outdoor Media IPO is subscribed 0.00 times on Mar 14, 2023 10:24:00 AM. The public issue subscribed 0.00 times in the retail category, [.] times in the QIB category, and 0.00 times in the NII category. Check Day by Day Subscription Details (Live Status) Reload Subscription
| Category | Subscription (times) |
|---|---|
| NII | 0.00 |
| Retail | 0.00 |
| Total | 0.00 |
Total Application : 2 (0.00 times)
Bright Outdoor Media IPO Prospectus
Company Contact Information
Bright Outdoor Media Limited
801, 8th Floor, Crescent Tower, Near Morya House,
Fame Infinity Mall, Off New Link Road,
Andheri (West), Mumbai 400 053
Phone: 022 – 6714 0000
Email: investor@brightoutdoor.com
Website: http://www.brightoutdoor.com/
Bright Outdoor Media IPO Registrar
Bigshare Services Pvt Ltd
Phone: +91-22-6263 8200
Email: ipo@bigshareonline.com
Website: https://www.bigshareonline.com/