Brainbees Solutions (Firstcry) IPO is a book built issue. The issue is entirely an offer for sale of 1816 crore shares.
Brainbees Solutions (Firstcry) IPO opens for subscription on August 6, 2024 and closes on August 8, 2024. The allotment for the Brainbees Solutions (Firstcry) IPO is expected to be finalized on Friday, August 9, 2024. Brainbees Solutions (Firstcry) IPO will list on BSE, NSE with tentative listing date fixed as Tuesday, August 13, 2024.
Brainbees Solutions (Firstcry) IPO price bands are yet to be announced.
Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Pvt Ltd, Bofa Securities India Limited, Jm Financial Limited and Avendus Capital Pvt Ltd are the book running lead managers of the Brainbees Solutions (Firstcry) IPO, while Link Intime India Private Ltd is the registrar for the issue.
Refer to Brainbees Solutions (Firstcry) IPO DRHP for detailed information.
Brainbees Solutions (Firstcry) IPO Details
| IPO Date | August 6, 2024 to August 8, 2024 |
| Listing Date | [.] |
| Face Value | ₹2 per share |
| Price | [.] to [.] per share |
| Lot Size | |
| Total Issue Size | [.] shares (aggregating up to ₹[.] Cr) |
| Offer for Sale | 18,160,000,000 shares of ₹2 (aggregating up to ₹5.44 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 448,165,900 |
Brainbees Solutions (Firstcry) IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | 75.00% of the Net offer |
| Retail Shares Offered | Not more than 10.00% of the Offer |
| NII (HNI) Shares Offered | Not more than 15.00% of the Offer |
Brainbees Solutions (Firstcry) IPO Timeline (Tentative Schedule)
Brainbees Solutions (Firstcry) IPO opens on August 6, 2024, and closes on August 8, 2024.
| IPO Open Date | Tuesday, August 6, 2024 |
| IPO Close Date | Thursday, August 8, 2024 |
| Basis of Allotment | Friday, August 9, 2024 |
| Initiation of Refunds | Monday, August 12, 2024 |
| Credit of Shares to Demat | Monday, August 12, 2024 |
| Listing Date | Tuesday, August 13, 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 8, 2024 |
About Brainbees Solutions Limited
Founded in 2010, Brainbees Solutions Limited offers products for mothers, babies, and Kids via its online platform ‘FirstCry’.
Brainbees Solutions (Firstcry)’s mission is to create a one-stop store for parents’ retail, content, community engagement, and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its own brands. The company has an extensive offering for mothers, babies, and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023).
Brainbees Solutions (Firstcry)’s strong brand awareness and customer trust are reflected in the launch of BabyHug, one of Brainbees Solutions (Firstcry)’s house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby, and kids products in India, regarding GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye.
According to a report by RedSeer Report, Brainbees Solutions (Firstcry) is the largest specialized online retail platform for maternal, baby, and Kids’ products in the UAE, in terms of GMV, for the year ending December 2023.
For the nine months ended December 31, 2023, and the financial years 2023, 2022, and 2021, the Company had a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding contract manufacturers engaged by Globalbees Brands and its subsidiaries.
As of December 31, 2023, the company employed 3,411 full-time employees and 2,475 employees on a contract basis.
Brainbees Solutions Limited Financial Information (Restated Consolidated)
Brainbees Solutions Limited’s revenue increased by 127.71% and profit after tax (PAT) dropped by -517.72% between the financial year ending with March 31, 2023 and March 31, 2022.
| Period Ended | 31 Dec 2023 | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
| Assets | 7,284.27 | 7,119.83 | 6,197.16 | 4,078.17 |
| Revenue | 4,890.02 | 5,731.28 | 2,516.92 | 1,740.06 |
| Profit After Tax | -278.25 | -486.06 | -78.69 | 215.94 |
| Net Worth | 3,183.20 | 3,456.26 | 3,527.94 | 3,437.06 |
| Reserves and Surplus | 3,093.59 | 3,367.21 | 3,439.17 | 3,359.27 |
| Total Borrowing | 276.29 | 176.47 | 90.16 | 16.94 |
| Amount in ₹ Crore | ||||
Objects of the Issue (Brainbees Solutions (Firstcry) IPO Objectives)
The Company proposes to utilize the net proceeds to finance the following purposes:
- Expenses of the Company for: (I) establishment of new modern stores under the “BabyHug” brand; and (II) establishment of a warehouse in India;
- Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India;
- Investments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India;
- Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA;
- Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;
- Sales and marketing initiatives;
- Technology and data science costs, including cloud and server hosting costs; and
- Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.
Brainbees Solutions (Firstcry) IPO Prospectus
Brainbees Solutions Limited Contact Details
Brainbees Solutions Limited
Rajashree Business Park, Survey No. 338,
Next to Sohrabh Hall,
Tadiwala Road, Pune – 411 001
Phone: +91 84829 89157
Email: companysecretary@firstcry.com
Website: https://www.firstcry.com/
Brainbees Solutions (Firstcry) IPO Registrar
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email: brainbees.ipo@linkintime.co.in
Website: https://linkintime.co.in/initial_offer/public-issues.html